Unveiled at NAB 2012: The Radically Redesigned Autodesk Smoke 2013 – AUTODESK SMOKE ANNOUNCEMENT


Autodesk, Inc. introduced Autodesk Smoke 2013 video editing software, a completely redesigned and repackaged version of the all-in-one video editing and visual effects tool for the Mac. The professional video market is eagerly awaiting an improved post-production workflow and demanding pipeline efficiency.

This all happened at Dream Vision Studios, 4544 West Russell Road, Studio A, Las Vegas, Nevada 89118 on Sunday April 15, 2012 at 3:00pm PST.

Smoke 2013, born out of two decades of visual effects leadership, features a unified creative workflow that brings powerful node-based compositing right in the timeline at a new price of $3,495 USD. (U.S. ONLY – International Pricing may vary).

“The completely redesigned User Interface, says Marc Hamaker, Senior Marketing Manager, Creative Finishing Division, Autodesk, “takes the best of what Apple has to offer and what we at Autodesk do. This Smoke connects the process of editorial with visual effects tighter than ever before.”

“For someone that is an independent artist, this price-point is so ground-breaking that it’s going to affect the entire industry,” says Jose Trimarchi, Visual Effects Artist.  “Small facilities that never had the funding to harness the power of Smoke will now have the endless possibilities that Autodesk can afford.”

The powerful Timeline User Interface provides easy access for increased workflow

The new all-in-one Smoke, with its unified editing and effects workflow, can be that tool.

“It unifies in a single application all the effects tools that an editor will need,” says Hamaker. “But when you need to go to that next step, we have a full node-based compositing program in the timeline,” he says.

 “Time is not a renewable resource. A multi-application workflow with all the round-tripping is time that’s taken away from being creative. With Smoke, you have all those tools in one place. You cannot underestimate the power of what we call ‘the super app.’ The idea of non-linear editing-centric visual effects is what we’ve all been crying out for a decade. This version of Smoke is disruptive. This version of Smoke is going to be a change agent,” said Chief Technology Officer and Industry Evangelist, Evan Schechtman of NY-based transmedia company @radical media.

The new affordable price makes it easily affordable to most everyone “The hardware cost of entry has been lowered to platforms costing under $8K,” says Hamaker. “There’s no need for a significant investment in hardware.”

Smoke can help editors simplify their workflow, centrally manage their media, work interactively with high-res media throughout their projects and deliver high-end content.

“The new interface not only looks like an NLE, it acts like one!” says Hamaker.

Key Features include:

  • The Smoke User Interface (UI) — An intuitive all-in-one creative workflow that combines track-based editorial, industry-standard editing conventions and proven Autodesk creative tools.
  • ConnectFX — Powerful node-based compositing inside the timeline for high-end effects and advanced compositing without leaving the editorial environment.
  • Creative Tools — A robust toolset with proven high-end finishing tools, Action for true 3D compositing, the Colour Warper for professional grading and color matching, the Master Keyer for one-click chroma keying and stereoscopic 3D editing and effects.
  • MediaHub — A modern approach to working natively with the most common formats that facilitates managing all project media from ingest to edit to effects and archiving.
  • Lower System Requirements — Runs on the most recent generation of Apple iMac and MacBook Pro systems using high-bandwidth Thunderbolt storage and IO bringing true high-end video effects to flexible desktop and mobile workflows.
Advanced Color Tracking is just one improvement in Smoke 2013

Powerful editing and visual effects software offers high-end creative tools at a new, affordable price.  Autodesk, Inc. is a leader in 3D design, engineering and entertainment software.

Debra Kaufman of Creative Cow speaks with Cinematographer Alfonso Cuarón

Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art 3D software for global markets.  Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 16 Academy Award winners for Best Visual Effects—use Autodesk software to design, visualize, and simulate their ideas before they’re ever built or created. From blockbuster visual effects and buildings that create their own energy to electric cars and the batteries that power them, the work of our 3D software customers is everywhere you look.

Visit the Smoke for Mac website at Autodesk HERE!

Marc Hamaker announces Smoke 2013 Trial Offer!  CHECK IT OUT!!!

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